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Where it all began

Having put her daughter through remedial lessons, psychiatric evaluations, medication and various different diets, Theri still needed to find something that would actually work without stressing her daughter out even more... Something that was “invisible” to her daughter but yet had very visible results!

It was suggested to Theri that she bath her daughter in Epsom Salt, as studies have shown that bathing in Magnesium Sulphate seems to benefit children with ADHD and Autism. When Theri bathed her daughter in the salts the results were phenomenal and things very quickly started to improve with Jessey. Until one day, Jessey realized that the salts going into her bath were actually a “medicinal bath” and she refused point blank to bath again...! Things in the house turned back to unbearable. So Theri decided to find a way to disguise the “peas and carrots” - and she managed to turn the salts into a brightly coloured, fun and fragranced BUBBLE BATH! Little did she know that within a few months her home-based recipe would become a sought after product, that she would move her production from her kitchen at home into a commercial factory unit, and that Kiddy-calm would end up a patent protected, trademarked and internationally sought after product having been awarded Winner of both Most Innovative and Most green products in 2013 and Theri was also a FINALIST for 2014 Sanlam & Business Partners – Entrepreneur of the Year.

Theri’s many and varied early life experiences became the basis for her positive attitude, and taught her the skills that would stand her in such a good stead: NEVER GIVE UP, ALWAYS DREAM, PERSEVERE and you WILL achieve. With that in mind, Theri turned dreams into reality! The year 2012 was given the title of JOURNEY TO SUCCESS, and culminated in the incredibly exciting honour of Theri winning the ENTREPRENEUR OF THE YEAR AWARD 2012 (by the NSBC). The business has documented its phenomenal success throughout the past 9 years through media such as Facebook, moms’ forums and public and corporate workshops and seminars.

Theri Rossouw Founder & Company Director

Theri Rossouw
Founder & Company Director

The Rock by my Side, Estelle Smit!

I resigned after 9 years working for a big corporate company to live my dream: owning my own beauty salon. I was looking for a product to compliment the other beauty ranges in my salon, and was told by one of my colleages to Contact Theri. In her words “you MUST just go and meet this DYNAMIC woman who works in her kitchen but has this amazing product”. I must admit I was very sceptical, as ive come across many “make-in-my-kitchen” entrepeneurs, and as I set very high standards with products I stock in my salon, her products really had to impress me. And GREAT was my surprise when I met Theri for coffee and saw how professional she presented this home-made” product and how enthusiastic she was. The attention to detail and quality control and effort she put into EACH item was mind blowing.

I started my own research on the benefits of the product, and being a new mom I was willing to TRY anything to get my 15month old to sleep better. Needless to say, I LOVED the product, love the results and Theri’s determination and soon I had all my friends and family buying the product, and shortly after becoming an agent, I bought the very first Franchise.

It was financially a very difficult time in the beauty industry from 2009 onwards, and I found myself more and more involved and “drawn” to Therific Naturals. I started on a flexi-time basis working as agent liaison officer for Theri and in July 2013 were made permanent as her PA/admin/office manager. I am one of the fortunate ones who can honestly say that I LOVE coming to work, I LOVE spending more than 8 hours a day next to Theri. I have learned so much from her (my PC abilities have GROWN tremendiously from just being able to open outlook and google to now being able to do Far more. And the best of it all is:

Theri is still the same person whom I met in 2009. Down to earth, humble, hard working and PASSIONATE about her family, God and work ethics. She has become one of my dearest friends, and I'm so proud of what she has achieved. She dreams big and is slowly but SURELY ACHIEVING BIG!!!!

Proud franchise owner and Head Office Manager.

Left:  Theri Rossouw  -  Right:  Estelle Smit

Theri Rossouw Founder & Company Director